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    Active Individual Investors Convinced By SRI

    Stockholm (NordSIP) – A survey published by the Morgan Stanley Institute for Sustainable Investing on August 7 shows that interest in sustainable investing is stronger than ever among active individual investors. According to a poll commissioned by Morgans Stanley but independently conducted by Brunswick Insight in February 2017, 75% of all active individual investors, and 86% of the Millennial subcategory described themselves as interested in sustainable investing.

    “As widespread attention to sustainability continues to increase, consumers and investors alike are now more than ever factoring sustainability issues into their investment decisions,” said Audrey Choi, Chief Sustainability Officer and Chief Marketing Officer at Morgan Stanley. “The Morgan Stanley Institute for Sustainable Investing works to drive scalable investment solutions that seek to deliver positive social or environmental impact alongside the market-rate returns that clients expect.”

    Read the white paper analyzing the survey results here.

     

    Picture (c) – Thawornnurak—shutterstock

    Aline Reichenberg Gustafsson, CFA
    Aline Reichenberg Gustafsson, CFA
    Aline Reichenberg Gustafsson, CFA is Editor-in-Chief for NordSIP and Managing Director for Big Green Tree Media. She has 18 years of experience in the asset management industry in Stockholm, London and Geneva, including as a long/short equity hedge fund portfolio manager, and buy-side analyst, but also as CFO and COO in several asset management firms. Aline holds an MBA from Harvard Business School and a License in Economic Sciences from the University of Geneva.

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