Robeco – Fact or fiction: SI a modern-day millennials hype

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Sustainability investing is often seen as something only pursued by millennials who are jumping on a bandwagon with their trendy friends. It is true that this age group seems to have the biggest interest in SI, but it is certainly not a hype. In fact, interest in sustainability is spread across the generations, and its roots go back centuries.

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In the midst of a global pandemic, Apple announced one of the corporate world’s most ambitious environmental blueprints – to reduce the climate impact of every Apple device to net zero by 2030. The plan involves cutting 75 per cent of the company’s existing carbon footprint, not only for its own business but also across the manufacturing supply chain and product life cycle.

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