Good with money – Increase in demand for ethical investment, research shows

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Demand for ethical investment is rising, with almost half of British savers saying they would choose an ISA that has a positive impact on society and the environment.

As savers look to utilise the £20,000 ISA allowance before the tax year end, new research by ethical organisation Triodos Bank reveals there is an increasing desire to make financial decisions based on ethical values.

The data shows 42% of those polled would opt for an ISA where their money is used to finance ethical enterprises such as low-carbon energy generation, social housing or community projects.

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Aviva Investors, the global asset management business of Aviva plc (‘Aviva’), has been awarded ‘A+’ and ‘A’ ratings by the United Nations Principles for Responsible Investment (PRI), the world’s leading proponent of responsible investing, as part of the organisation’s 2020 Assessment Reports for signatories.

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