Nordic Sustainability a Boon to Data Centers  

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Stockholm (NordSIP) – A Perfect Storm: Nordic Data Centre Trends, a new report from DigiPlex and IDG Connect which polled 300 business leaders in Sweden and Norway, shows redoubled efforts to ensure the sustainable processing and storage of data in relation to long-term environmental impact, running costs and security.

DigiPlex, which designs, builds and operates data centers throughout the Nordics, specialises in delivering best-in-class services to customers by “delivering tailored, secure and resilient environments with the highest possible availability” with all its data centres relying on sustainable electricity and running on 100% renewable energy.

The survey revealed a jump for sustainability as a data concern in terms of the impact of digitization on the environment (to fourth place in terms of respondents’ top concerns, from 27th in the previous 2016 survey) as a result of fears related to potential fines, taxes and reputation.

“The carbon cost of constructing and running data centers is becoming a global concern… Nordic data centers run on 100% clean, renewable hydropower. The average kilowatt-hour of electricity in Norway generates only 3 grams of CO2, compared to an average of 300 grams in California, nearly 600 in Virginia or over 800 in New Mexico,” according to the report.

The findings are prompting major digital operators like Google and Facebook to take increasing notice of the Nordics as a possible base for expanding operations. Google, Apple and Facebook already have data centres in Denmark and are building more, for example, even though there are questions related to the enormous energy expenditure involved despite sustainability measures and whether this contradicts the current government’s suggestions to meet 2030 CO2 reduction objectives.

Still, DigiPlex chairman Byrne Murphy is encouraging more American businesses to consider the strategic implications of setting up data centers in the Nordics. “With global business demand for data storage, connectivity and security rising at a faster rate than anyone can deliver, American businesses should be asking why some of the biggest global market players are investing billions to build data centres in the Nordic region,” he said.

“Beyond being easier to cool because of the climate, power is cheaper and greener than just about anywhere else,” Murphy added.

Image: Pexels

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