Swiss consultancies rank managers on sustainable investing ‘brands’ (IPE)

Swiss consultancies rank managers on sustainable investing ‘brands’ (IPE)

Many European asset managers commit to responsible investment but do not actively incorporate this into how they convey their identity, according to two Swiss brand consultancies.

Brand Affairs and H-Ideas – which advise companies on branding and marketing – analysed 239 European investment groups ranked in IPE’s Top 400 Asset Managers to evaluate whether management companies’ “good intent” was also communicated through their brands.

The companies collated the data the ‘H&K Responsible Investment Brand Index’.

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