by Stuart Cox, Global Fund Manager, at Jupiter Asset Management
Some companies that the Jupiter Global Managed Fund invests in are going out of their way to improve outcomes that are arising from the Covid-19 pandemic. In some cases, the companies will bear extra costs in the pursuit of helping to improve aspects of the virus problem for employees, customers and members of society.
Whilst such altruistic actions are commendable and could raise costs in the short-term, we can assume that many company CEOs will also recognise the longer-term commercial opportunity this offers. Such action also shows that within these very successful corporate models is the ability to adapt quickly and decisively to a challenge or opportunity.
Procter & Gamble (P&G) is a case in point. The company was able to draw on its experience of the virus in China early in the year and be prepared to manage risks and swiftly commercialise opportunities arising around the world. “We cannot predict how and when this crisis will end, but we’re committed to be part of the solution,” David Taylor, P&G’s chair/CEO is quoted in a marketing publication last March.
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