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    Happy Continuation!

    Welcome to a new year! The start seems slow, but isn’t that a rather good thing? It allows us to pause, reflect and plan. Perhaps you will have that time too? If you missed our 2022 review, it’s a good place to start. This week, we also revisited our two featured columns: the Snap and the Laundromat and that’s a good place to continue.

    After covering sustainable investment news in the Nordics for more than five years (yes, soon six, actually!), we believe that what our readers really need is a weekly dose of reality check. How else will we pursue our goal to drive change in the investment industry by providing better information about sustainable investing? We must ask question and plough ahead to allow investors to see what is happening behind the glossy appearances of beautifully polished sustainability reports.

    So here you are: Julia Axelsson provides a weekly Snap, as in a ‘snapshot’ or perhaps as the uttering of sharp biting words (or the sound of the camel’s back when it breaks?). Well, it is a story that caught her eye. It is worth a second look and even a bit of a rant sometimes. And here comes a summary of the Snaps of 2022. Meanwhile, Richard Tyszkiewicz writes the Laundromat where he investigates a case of -washing (green-, impact- or ESG-, however you want to call it). At times, it is triggered by something innocuous, like a pack of Pringles and other times, by something bigger, like a football stadium. Either way, it is a story worth reading about and here is a summary of what the Laundromat covered (or uncovered) in 2022 (or 3 ways to combat green washing, if that sounds more enticing to you).

    If you wish to receive these columns as a separate email, please subscribe here and tick the boxes.

    What else should you know this week? Not much really, except perhaps for an embarrassing gas leak?

    As they say here in Sweden: God fortsättning (Happy continuation)!

    Aline Reichenberg Gustafsson, CFA
    Aline Reichenberg Gustafsson, CFA
    Aline Reichenberg Gustafsson, CFA is Editor-in-Chief for NordSIP and Managing Director for Big Green Tree Media. She has 18 years of experience in the asset management industry in Stockholm, London and Geneva, including as a long/short equity hedge fund portfolio manager, and buy-side analyst, but also as CFO and COO in several asset management firms. Aline holds an MBA from Harvard Business School and a License in Economic Sciences from the University of Geneva.

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